The most often overlooked aspect of a truly effective business website is how easy it is - for our clients - to maintain and update. It's a given that sites that are static - meaning their content rarely changes - simply don't show up as well in a Google search.
The sites we design are built from the ground up to make it easy for our clients to publish new, relevant and intriguing content. A key part of the initial design process is identifying how best to enable easy updating by client personnel. For some sites, this means a news item or blog post publishing system that "pushes" posts out to social media such as a Facebook business page or LinkedIn company page. For others, it may mean pulling Instagram posts into the site and using images and captions from those posts to create news items or articles that become native elements on the site - not just embedded i-frames that have limited SEO impact.
Each client, each site and each process is different depending on the nature of the client's business - who their clients and potential clients are and where we can best reach and market to potential clients
We build websites and processes that allow our clients to be fully self-sufficient - meaning that they can handle all site updates even if in reality we handle some or all of those tasks for them.
The websites we design and build for our clients are built on a state-of-the-art content management system and served on a redundant and proven SSL hosting platform in conjunction with a nationwide/global content delivery network. We don't build Wordpress sites and our sites aren't hosted in a single server environment.
This hosting approach allows our sites to have 99.99% uptime with 24/7 monitoring and enterprise-grade reliability. In a nutshell, the sites we build are both reliable, and lightning fast. How fast? Take a look at any of the sites on our recent projects page and compare the speed with your own site - you'll immediately see the difference.
If your site isn't optimized for mobile devices - especially smartphones - chances are you are losing out to your competitors. Your site has to be easy to navigate on a smartphone - and intuitive - even when the visitor is using only one hand to browse. It must be easy for your mobile site visitors to quickly and easily find the content they are looking for.
If for no other reason, your site needs to be mobile device optimized because Google prioritizes mobile-friendly sites in search results.
A reliable website is only as good as the content and messaging it contains. It doesn't matter how many cool graphics or special effects are on your site if the message isn't clear, the site doesn't show up in a Google search or the site visitor can't find what they are looking for. BMG is a marketing company that leverages technology to help our clients drive their business, the technology is just one of the tools.
Many of our competitors are almost singularly focused on chasing the latest fads in website design and winning notoriety for themselves. A design award for your website developer doesn't always mean your site helps you build your business.
AT BMG, we're only successful when you are successful, and in that regard it's telling that we've been doing this since 2007 for hundreds of clients and projects and to this day, we can count the number of clients we have lost on one hand. That degree of loyalty from our clients is unheard of in our business and speaks volumes about the quality and consistency of our work and even more importantly, clearly demonstrates that we help our clients grow and thrive.
We're so confident in our work that we make this guarantee - if you aren't delighted with the finished project and don't see positive impacts on your business within 90 days after we launch your site - we'll refund our site development fee.