Strategy...
As a business owner, you are in business to grow your sales and profits. Your business website and your marketing strategy should help you do both, otherwise you are wasting time and money.
Chances are you fall in one of 3 groups today:
- You don’t have a business website or e-marketing strategy.
- You have a website, but aren’t sure it’s helping your business as much as it could.
- You have a website and perhaps a comprehensive e-marketing strategy and like what it’s doing for your business.
Let’s start with the 1st group. Every small business that relies on a customer actually walking into their place of business should, at a minimum, have a website. Many of your customers and prospects are web savvy, and they’ll use the internet to search for a business or find out more about one they already know. Chances are your competitors are already on the web, especially if they are part of a chain or franchise.
