services we offer....

 

Web
Cost effective web sties that work hard for you...

Static (non e-commerce) business web sites

• Custom designed to match your existing business identity or designed from scratch in conjunction with a new, customized business identity
• Account set-up on the leading social media networks, including customized Facebook and Twitter landing pages
• Facebook business pages and fully integrated mini-websites with your new or existing Facebook business page (see example)
• Interactive Facebook or Twitter widget integration within your web site. Facebook or Twitter widgets are an ideal way to make your web site dynamic, providing real time updates that you provide via your Facebook or Twitter account. All you have to do is post an update on Facebook or Twitter, and the widget reflects that update within your web site. This not only keeps your web site current and relevant, it expands your audience via Social Networking and keeps your "followers" current with any important information you want to share with them. Best of all, it's free to utilize these widgets!
• Touch screen friendly designs to leverage the growing importance of iPad and similar, non-flash capable devices (iPhone, etc)
• Imbedded iPad friendly photo galleries which you can update yourself via Flickr or MobileMe® from Apple
• If you are a photographer, interior designer, gallery owner, or are in any business where presenting great photos or images is critical to your success - we can even create custom galleries that leverage the cool capabilities touch screen devices like the iPad devices offer
• Set-up and registration on Google and Bing Webmaster Tools, basic Search Engine Optimization (SEO)
• Imbedded Google Analytics access for business owners to track web site statistics
• Imbedded Google maps/directions for brick & mortar retail and service businesses or any physical store front where walk-in business is your core business
• Imbedded calendars to keep your customers up to date on your latest events. You can keep your calendar updated via Google Calendars or MobileMe® from Apple. Your changes are updated real-time on your web site

We can provide hosting and customized e-mail systems or you can designate your preferred hosting provider

Integrated Marketing System - IMS

IMS allows for database driven and full e-commerce web sites. All of the features of the static sites can be combined with any of the following IMS capabilities:

• Full e-commerce capabilities including integration with many leading payment gateways and shipping companies. Product prices, descriptions, photos, taxes, shipping costs and everything necessary to keep your inventory current is maintained by you in your product database via the IMS gateway. You can change or add products, delete products, update product photos, even change pricing without making changes to the web site structure. You can update your product database as often as you wish without incurring additional development charges
• Integrated CRM which captures and tracks all information provided by site visitors who register or request additional information on your site or purchase your products or services
• Integrated reporting and analytics to track visitors to your site, info requests, e-commerce activity, and much more
• Secure content areas for returning visitors or customers. For example, your returning e-commerce customers can see their past and current orders, request more information and see other current information about their account
• Customized e-mail marketing campaigns and tracking tools leveraging your CRM database
• Integrated blogs to boost site relevancy and search engine awareness
• Searchable FAQ modules
• Literature/documentation downloads, ideal for restaurant menus and special events, financial or technical documents, your custom designs or proposals, etc. These documents can be uploaded and maintained by you via the IMS gateway, meaning you can update these materials as often as you wish without incurring additional development charges
• hosting and customized e-mail systems
  

IMS is administered by a web based client gateway system that provides you with real-time access to your critical information. Via the gateway, you can see/update/download your CRM database, track info requests, create and track e-mail campaigns, set-up and update document downloads, or track any of your e-commerce activity, including integration with Quickbooks. You can even modify designated portions of your website via your browser. This is ideal for content that changes frequently, and you don't incur additional development charges for making changes in these designated areas yourself.

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Marketing
Business logos, marketing materials....

 

Comprehensive business identity including custom logos and business tag line or slogan creation

• Printed marketing materials and business collateral including business cards, letterhead, envelopes, note cards, menus, sales brochures, signs, banners or most any printed resource. We can leverage our printing partners or provide you or your selected printer with properly formatted files
• Custom slide shows for use on your own computer or integrated within your web site for download or interactive presentation
• Proposal folders customized to fit your business identity

 

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Strategy
Make the most out of your promotional spending....

 

We're here to help you formulate a strategy to drive your business forward.

• Comprehensive marketing campaigns, both traditional and internet/web enabled
• Social media integration - leveraging Facebook, Twitter and for professional service providers, Linkedin in conjunction with your business web site

Common questions we can help you with include:

• How/when can I use Facebook, Twitter or Linkedin?
• Do I need a web site or can I just use Facebook?
• Do I need a social networking consultant, and what do they do?
• Do I need printed customer materials or can I allow everything to be downloaded from my web site?
• Now that I have a web site and/or Facebook business page, how do I drive potential customers there?
• Do I need to advertise and if so, where? How much should I spend?
• What is Search Engine Optimization (SEO) and what does it do for me?

 

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