Search Engine Optimization
SEO isn't a "black art" or some form of magic. It is basic blocking and tackling, proper site architecture and construction, understanding how Google crawls and indexes your site, and taking advantage of everything that can be done for free before you start paying for AdWords or for so called "SEO Experts".
Anyone who promises you quick placement on page one of a Google search without making any changes to your site, your site content or your social media strategy isn't being honest with you. These are the same guys who promise that you can loose weight without changing anything about your lifestyle. It's a sham, and these shysters can get your URL removed from Google's index by link farming your site.
There is no substitute for quality design and layout (that's our part) combined with compelling content and frequent activity (that's your part but we can help you with that too).